1st phorm

Package | Protein Bar

9" x 6" | 2 1/4" x 5 7/8"

1st Phorm is a predominantly online supplement store. The objective of this project was to rebrand them to fit the same energy that they display in their mission statement. The logo is type-based but also made to seem fast and strong. The brighter blue color was used to catch the eye of the athletes but also to represent the high energy when it comes to working out.